2-minute LinkedIn Profile Review

Following our conversation today, I’ll review as many submitted profiles as possible—two minutes each—sharing feedback on ways to optimize your profile and enhance your online presence?

Want to get your own 2-minute teardown? Submit a link to your profile, here:




Exercise 1

Think about hiring from the perspective of a hiring manager. What elements might influence her opinion of a job candidate.


Exercise 2

On the post-it notes that have been handed out, write the name of the organization that comes to mind in response to the following three prompts:

  • What organization provides the highest quality consumer experience in Cache Valley?

  • What organization has the worst customer experience?

  • What automaker makes the highest quality cars?

Once you have written down your answers, hang up your post-it notes in the identified areas of the room.




The key points from today’s conversation we had on your online presence and personal brand include:

  1. Personal brand. We each have a personal brand which we can shape and build

  2. Know yourself. We need to know who we are including our mission, vision, values, and strengths

  3. Authenticity. Our brand should be informed by who we are—i.e., or mission vision, values, and strengths. Be authentic.

  4. Leverage resources. Use professional tools including LinkedIn to consistently share your story and market yourself throughout your career.


Developing one’s MISSION, Vision, and Values Statements

personal branding

personal Website examples and platforms

LinkedIn resources

LinkedIn Best practices

  • After you meet someone, connect with them on LinkedIn

  • Connect with classmates, colleagues, professors, mentors, counselors, and others

  • Follow industry leaders in your field and sharpen the saw by reading what they are sharing and talking about

  • Endorse colleagues, classmates, and others on skills you have seen them demonstrate

  • Write recommendations for those who have done good work in group projects, at work, and in other settings where professional skills are required

  • Follow professional organizations

  • On LinkedIn, avoid following leaders in the don’t-talk-about-it-at-Thanksgiving-dinner areas of religion and politics. You’re better off following said leaders on personal social media outlets.

Books that i’ve valued that are relevant to any career path

  • David Allen | Getting Things Done: The Art of Stress-Free Productivity

  • Cal Newport | Deep Work: Rules for Focused Success in a Distracted World

  • Marshall Goldsmith | Triggers: Creating Behavior that Lasts—Becoming the Person You Want to Be

  • Phil Knight | Shoe Dog: A Memoir by the Creator of NIKE

  • Carol S. Dweck | Mindset: The New Psychology of Success

  • Daniel H. Pink | Drive: The Surprising Truth About What Motivates Us

  • Arianna Huffington | Thrive: The Third Metric to Redefining Success and Creating a Life of Well-Being, Wisdom, and Wonder

  • Jeff Sutherland | Scrum: The Art of Doing Twice the Work in Half the Time

  • Michael Lewis | The Undoing Project: A Friendship That Changed Our Minds

  • Thomas M. Sterner | The Practicing Mind: Bringing Discipline and Focus into Your Life

  • John J. Ratey | Spark: The Revolutionary New Science of Exercise and the Brain

  • Adam M. Grant | Give and Take: A Revolutionary Approach to Success