An innovative use of a hashtag
The mountains on the edge of Morgan, Utah, caught fire in the fall of 2013. After the fire eventually burned out, ecologists wanted to track the damage and recovery of the charred mountainside. Hikers who visit the area might encounter the sign below which encourages those with smartphones to take a photo and share it to the #MorganFire02 hashtag.
The #MorganFire02 caught like wild fire (excuse the pun). If you visit its live Twitter feed, you'll see one, two, or more images posted per week from the sign location. This concept is so smart. Think of the saved trips ecologists have spared themselves in launching this package. Think of the added awareness the presence of this feed provides giving onlookers unique insight on the healing processes nature goes through following a fire.
The concept of crowdsourcing documentation via smartphones and through the outlet of hashtags is not limited to forest fire recover observations. There's certainly myriad other options for this concept.