The video got me curious in what other schools have begun offering programs in social media. Before seeing this video and doing a little research, I was aware of USC providing a master's degree in social media and of Harvard University running a two-day spendy crash course on the subject through their department of continuing education.
After running a few search queries, I found that several universities are now offering degrees in social media management including:
There were dozens more online universities that showed up in search results. I looks like there's an academic trend for universities to begin offering content in this area with largely new, less-established institutions acting as early adopters. My prediction is that within the next half decade, curricula in social media will be ubiquitous throughout most major U.S. universities.