Video ad advice from Facebook for Business

On February 17, I received an email from "Facebook for Business" directed to me. I've done paid placements for Facebook video ads in the past and was given a number of tips from Facebook for Business on how to make those videos more effective. Here are a number of the tips Facebook shared:

  • "Directly upload your videos to Facebook to provide a better experience for people than videos linked from other websites"
  • "Use the video views objective to show your video to people most likely to view it on Facebook"
  • "Use our video metrics in Page Insights and Ads Reporting to see which parts of your video are most and least engaging to people"

It's clear Facebook is making huge efforts in taking a larger piece of the video pie in 2015. To see additional tips Facebook has provided for its video ads, click here